(New) 2025 Research Report:
What Wood Flooring Customers Actually Value In 2025
Insights Into the Era of Amazon and Netflix: Price Transparency, Instant Gratification, and Quick Turnaround Times
Flooring in the Age of Amazon and Netflix
We live in a world where Amazon delivers in a day and Netflix streams anything we want instantly. This shift in consumer expectations has transformed how homeowners approach home improvement projects, including flooring.
Homeowners aren't expecting their floors to be done tomorrow, but they do demand:
1
Immediate pricing clarity
2
Effortless access to information
3
Quick project turnaround times when they're ready to move forward
Why Giving Them What They Want Wins
Stat: The average person's attention span is now shorter than a goldfish's—around 8 seconds. This is crucial information for your business - by offering customers exactly what they want, you can captivate them and stop them in their tracks.
The Amazon Effect
Trust
Consumers trust brands that are upfront about costs. They don't want surprises; they want convenience.
A Simple Buying Process
They want to go from "I need a new floor bad." to "I can't believe how beautiful my new floor is!" in the easiest, most convenient process possible.
The Netflix Mindset
In the age of convenience, customers demand instant gratification. You can meet their needs by:
Providing instant pricing estimates
Offering quick follow-ups after inquiries
Reducing the time between consultation and project start date
What Homeowners Value Most
While homeowners don't expect same-day service for flooring, they want to feel like their project is prioritized. Share insights from the research showing that customers are more likely to book with contractors who can start within weeks rather than months.
1
Inquiry
2
Estimate
3
Consultation
4
Project Start
How You Can Solve It All
The Easy Estimator Method:
1
You Give Them What They Want
As we've already learned, these people value price transparency and convenience. By catching attention where homeowners are already spending time, scrolling the internet, you give them the opportunity that they can only get with your forward-thinking company. With you, they can get started with a price range for their specific project in under 30 seconds.
2
30-Second Survey
Homeowners complete a quick 30-second survey to receive an instant, ballpark estimate.
3
Lead Nurturing
Leads who don't book immediately are nurtured with follow-up texts and emails until they're ready to schedule.
Quick Step-By-Step Walkthrough of Exactly How You Can Solve This Problem
The Results of Easy Estimator Method
Builds Trust
With price transparency and convenience
Keeps Homeowners Engaged
Even if they're not ready to commit right away
Reduces the Gap
Between inquiry and project start
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